TW Biz recently did a sneak peak of Spring 2011 swimwear! Get excited and get ready… the new Volcom swim collection will be landing in stores in December!!

Who designs Volcom swim? What are the inspirations? Have you ever wanted to know a little more of the inside scoop behind Volcom swim… check out the below video!!

For the second summer in a row I made a quick jaunt to California to check out the Volcom Swim show. The brand, which is near and dear to my heart (I would regularly rock Volcom as a teen in Denver, Colorado), started in 1991 with the mission of wanting to provide a way for creative youth to unite and express themselves together. Nearly twenty years later the unique label has built a mass following that includes many athletes, artists and musicians.
The runway presentation was held at downtown Los Angeles’ Cooper Design Space. Models channeling a rebel Mad Max-meets-Rainbow Bright attitude (I loved the colored fabric braided in their hair) showcased this year’s swim collection—a sexy mix of statement-making, asymmetrical one pieces and fierce, tiny bikinis that incorporated bight and playful tribal and tie-dyed prints.
Now that I’m back to my concrete confounds on the East Coast and missing the California breeze, I caught up with swimwear designer Suzanne Vallely to get the inside scoop on Volcom’s latest collection and about her career in swimwear designing.

1. What inspired you the most when creating this collection?
The pieces are influenced by nature, music and everything in between.
2. What was the feel of the collection that you wanted to convey?
The vibe for this line was “tribal punk.”
3. What is your favorite piece in the collection and why?
Picking just one is very difficult. 10 designer pieces were created just for the show. I really love these pieces because they are one of a kind “works of art” and I don’t have to take into account things like “how many will sell?” and “who is this going to fit?” I have the opportunity to think freely and showcase the trends in a fun, exciting way.
4. Have you always designed swimwear?
Yes, my passion for swim began at a very young age and I feel very fortunate to have a job that allows me to do what I love! I have always been drawn to the prints and colors. I enjoy the challenge of making a relatively small canvas that enhances a girls body. I also love finding new ways to put a twist on a traditional silhouette.
5. What do you you always need to keep in mind as a swim designer?
For me it is important to keep in mind that a swimsuit is not like your everyday clothing…it’s very personal and can make you feel great or NOT so great! As a designer I try to keep in mind girls come in all shapes and sizes, they all have very different needs. Its my job to try and keep the line balanced and have something for everyone. I want all the ³Volcom² girls to walk the beach, pool, lake side with confidence and feel nothing less then AMAZING!
6. So who is the “Volcom girl”?
She’s Unique. Edgy. Intelligent. Dynamic. Bold. Stylish. Her motto is ³the only constant is change!² She lives in every city, in every state, in every country. She expresses herself thru her clothing and lifestyle.
7. Is there something that sets Volcom’s swimwear apart?
What sets our swimwear apart is the versatility… Our collection is designed to give the customer the opportunity to be the “designer” Mixing and matching prints with solids and or other prints, creating a look that suits her needs and is as unique as she is.

To see the full interview visit: http://www.teenvogue.com/style/blogs/styleblogger/2010/08/tribal-love-volcom-swim-2011.html

We partnered with Model Lounge NYC to bring Volcom swim to fashion girls across the city… Check out some of the girls sporting their beloved new swimsuits!

Check out the Bikini Bird Blog @ bikinibird.com… A must “go-to” for all swim fashion! It came on our radar a few weeks back when we caught eye of some great postings from the Miami swim show. Now were ADDICTED…. A site that must be visited daily!

Check out the recent exclusive posting on Bikini Bird about the one of a kind Volcom designer swimsuits!

Check out Fergie and her wonderful sister Dana… Rocking Volcom in the recent issue of In Touch!!

Heidi Klum is a Volcom swim fan… she’s been seen in many of the Volcom swimsuits! Just seen in the recent August issue of People Magazine- Heidi in the Tropicalish bandeau and retro bottom… so cute!

Our good friends at Fashionista joined us at our Spring 11′ swim fashion show last Thursday… read what they have to say about it…
For the full article– http://fashionista.com/2010/07/volcom-swim-2011-florescent-rope-sexy-braids-and-even-better-bums/

CHECK OUT ALL THE ACTION….. CLICK HERE

The new Space Stain collection is featured in the “Groovy, Baby” story by WWD! Now only a few more months until we can actually get it…. the collection will be in stores December 1st!

Click RSVP (above) for the Volcom Spring 2011 Swim Fashion Show… Don’t want to miss this… the first sneak peak of Volcom’s Spring 2011 Swim line!

CHECK OUT CALIFORNIA APPAREL NEWS VOLCOM UPDATE…..

Jennifer Herrema, the musician and model known by fashion and music insiders for her hard-rock-meets-hippie-chick looks, is lending her grunge/glam style to Volcom for a couple of projects.

On July 15, she will style the Costa Mesa, Calif.–based surf/skate brand’s Spring 2011 swimwear fashion show at the Cooper Design Space in downtown Los Angeles. Expect to see lots of eyeliner, messy locks and rocker girl-crashes-a-pool-party styling.

Herrema, who fronts the band RTX, and Volcom also partnered on Road Tested Denim, a collection of 13 one-of-kind denim pieces and a limited-edition run of 300 hand-crafted unisex jeans as well as Herrema’s own take on Volcom’s “Dep” shorts and “Colette” skinny jeans for women that will sell at Volcom’s own stores as well as select specialty retailers.

Road Tested Denim is set to debut for the Fall/Holiday 2010 season. Retail prices for the denim will range from $64 for distressed dark-washed shorts to $255 for the hand-made unisex jeans, complete with mismatched patches, contrast stitching and fox tail dangling off the waistband – a look borrowed from Herrema’s own daily style. Various styles are available in two washes.—Erin Barajas

Word just hit the street– music and fashion icon Jennifer Herrema set to style the Volcom Spring 2011 swim fashion show! ‘Jennifer Herrema x Volcom Brand Jean’ collaboration has created a fusion of rock and fashion at Volcom. As we began planning the swim fashion show it was clear Jennifer’s passion for fashion and uber cool style would bring rock right to the runway… we couldn’t help but get her fully involved!!!

Will you be at the July 15th fashion show? Stay tuned for a chance to win a VIP access pass….

Check out the Style.com interview of Jennifer Herrema that was just posted!!

We wanted to find out if girls this Summer are wearing one-piece swimsuits? ARE ONE-PIECES IN OR OUT? We asked many of our Volcom girls and the consensus was one-pieces are hotter than ever!!
Can a girl wear a one-piece and still have a fun sexy swim look? At Volcom we think so!

Our favorite suit of the season– Volcom’s one-piece “shred it” was just featured on People Style Watch.  Inspired by current trends in denim– shredding and ripping, this style was translated to swim… the must have ultra-chic essential for the summer!

Thinking it would be interesting, we did some research and wanted to see how swimwear from the early 1920- 1950’s differs from today…. those ladies would have told us to cover up!!!

Favorite pics from Volcom’s 2nd annual swim fashion show in July 2009…

Where is this??  Soon, it we be told…. Volcom Swim Spring 2011 Shoot!

Get your hands on the new July issue of Seventeen Magazine…Volcom has partnered up with Seventeen to give 7 lucky readers a new swimsuit for the Summer…. Visit www.seventeen.com to enter.

The new issue of Teen Vogue just hit the streets– the double June/July issue.  Volcom’s big-little one-piece was featured in their acclaimed swim editorial pages.  Stripes, black, white, tube top…. Fun, fun, fun!!  This makes me want to hit the beach!!!

Pieces of VCO Thrashquard showcased in the newest issue of Lucky…. taking the beach to the streets!

The new Volcom Transition line just is landing in stores now…. fun prints, edgy silhouettes mixed with classic Volcom style makes this a stand out collection!